Sunday, August 7, 2022
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How to set up Instagram Shop? Get Started in 6 Simple and Effective Steps!

The colossal number of users on Instagram is what helps the app to thrive in any venture it puts its hands into.

It has proved itself in every niche!

In the last few years, Instagram has emerged as one of the fastest-growing eCommerce platforms.

According to surveys, a business’ product visibility increases by up to 70% when they promote it through their Instagram shop store.

A lot of businesses have gained colossal profits by taking their business on Instagram.

And why wouldn’t they?

After all, Instagram shop is a great way to reach out to new audiences across the globe, increase sales and engagement with potential customers, and also provides a great customer experience.

Instagram shop | Setting up an Instagram Business page might prove a bit of head ache for you. To make your work a bit easier, here a how to set up instagram shopping guide. this guide, surely, will simply the whole process for you! |

The major reason businesses have started opting for Instagram Shop is the wide range of audiences it has across all age groups and countries.

Over the years, businesses have very well understood how Instagram is beneficial for them.

With its various features and tools, Instagram takes businesses towards victory, a triumph that is much faster, easier and smarter.

And that is why even we suggest you take your business online with how to set up instagram shop

We understand that setting up Instagram store is very much perplexing and tedious.

Well, I cannot make the process shorter but we can surely help you make it easier!

Here’s a quick guide on How to Set up your Instagram Shop from Techkzar that will help set up things in a breeze.

How to set up Instagram Shopping Store?

How To Set Up Instagram Shop

Though Instagram Shopping Store has been in fiction for a few years now, the process to get business online has been evolving.

Instagram also keeps adding novel features and tools according to the market trends that will help your business thrive.

So, let’s being with how to set up Instagram shop!

Steps to Set Up Instagram Shop

Setting up Instagram store is a lot easier than you might imagine.

Just with a few simple steps and a bit of patience, you will be ready to set up your Instagram shop!

Here’s a step-by-step guide on how to set up Instagram shop to get you started!

Preparation

how to set up instagram shop guide

Instagram shop 2 | Setting up an Instagram Business page might prove a bit of head ache for you. To make your work a bit easier, here a how to set up instagram shopping guide. this guide, surely, will simply the whole process for you! |

Step 1: Check your Eligibility

There’s a certain criterion that you and your business are required to fit in to set up your Instagram shop.

  1. Instagram doesn’t support businesses in all countries. So before starting off you may want to check if your business is located in the Instagram-supported market.
  2. Your business should have an eligible product to sell.
  3. Your business should comply with Instagram’s Merchant Agreement and Commerce Policies.
  4. You will also be required to have a website domain from which you intend to sell. Here a Facebook Shop page connected to Shopify would work too!
  5. Your account must have demonstrated trustworthiness through an established presence which may include maintaining a sufficient follower base.

Conversion

how to set up instagram shop guide

Instagram shop 3 | Setting up an Instagram Business page might prove a bit of head ache for you. To make your work a bit easier, here a how to set up instagram shopping guide. this guide, surely, will simply the whole process for you! |

Step 2: Change your Account Type

Your prior account might be a personal one so you’ll be required to change your account type from personal to either business or creators account type (Business account type is preferred).

Follow these steps to convert your account type: (video)

Once you’ve got a Business Account you can add in all relevant information related to your business.

A business account will also gain you access to various tools such as Instagram Insights, Ads, Action Buttons, etc.

Shop Set-Up

how to set up instagram shop guide

Instagram shop 4 | Setting up an Instagram Business page might prove a bit of head ache for you. To make your work a bit easier, here a how to set up instagram shopping guide. this guide, surely, will simply the whole process for you! |

Step 3: Set Up your Instagram shop

For setting up Instagram store, you’ll be required to use Commerce Manager, a platform where you can manage your catalog and sales on Facebook and Instagram.

Follow these steps for setting up Instagram store using commerce manager:

  1. Set up a shop using Commerce Manager or a supported platform.
  2. Select a checkout method where you want your potential customers to complete their purchases.
  3. Choose a sales channel that you want to be associated with your shop.

As you will be required to select a sales channel to be associated with your shop, you can either add an Instagram business account or a Facebook Page here. Adding a Facebook Page has an advantage over adding another Instagram Business Page and that is that with a Facebook Page, you can have your shop both on Facebook as well as on Instagram.

Follow the steps below to add your Facebook page :

  1. Go to your business Instagram profile
  2. Tap on the “Edit Profile” tab on your home page.
  3. You will find a “Public Business Information” section under it select the “Page.”
  4. Now, in a pop up you will be given two options, to either “Create a Facebook Page” or to “Connect an Existing Page.”
  5. If you have a Facebook page then click on the connect button and if you don’t then create one and then connect it to your Instagram store.

Please note that a Facebook Shop Page is not required, only a Facebook Page.

Make a Catalog

how to set up instagram shop guide

Instagram shop 5 | Setting up an Instagram Business page might prove a bit of head ache for you. To make your work a bit easier, here a how to set up instagram shopping guide. this guide, surely, will simply the whole process for you! |

Step 4: Upload your Product Catalog

Now that you are done setting up a business account, it’s time to upload your product catalog.

A product catalog is basically a list of all your products, product and other descriptions, inventory and etc.

There exist two ways to connect a product catalog to your Instagram business account:

Catalogue Manager: A DIY method found within Facebook Business Manager

eCommerce platform Partner: An integration via Facebook that will allow you to import items to your Facebook catalog from a certified eCommerce platform partner like Shopify, etc.

Learn more about how to add a product catalog while setting up Instagram store here.

Review

how to set up instagram shop guide

Instagram shop 6 | Setting up an Instagram Business page might prove a bit of head ache for you. To make your work a bit easier, here a how to set up instagram shopping guide. this guide, surely, will simply the whole process for you! |

Step 5: Account Review

After connecting your product catalog to your Instagram store, you will be required to submit your account for review.

But before submitting your account for review to Instagram, we suggest you examine your account thoroughly. If everything looks good only then proceed towards submitting it for review because a small mistake can lead your account to get rejected.

Follow these steps to submit your account for review:

Head on to your Instagram’s business profile and tap on the menu icon.

  1. Select “Settings”
  2. Sign up for shopping
  3. Follow all the necessary steps to submit your account for review

You can visit “Shopping” in your “Settings” at any time to check your status

NOTE: Account reviews typically take a few days but sometimes may take longer.

Generally, a few businesses may be notified to provide additional information in order to prove their ownership of the website domain. If you receive a similar notification then follow these steps to complete the domain verification process to submit your account for review.

Finally, Get Started with Instagram Shopping Store

Instagram shop 7 | Setting up an Instagram Business page might prove a bit of head ache for you. To make your work a bit easier, here a how to set up instagram shopping guide. this guide, surely, will simply the whole process for you! |

Step 6: Turn On Shopping

You will be notified if your business account is approved or rejected for Instagram Shop.

And if you haven’t got any notification yet then your account is most probably still in the review process for Instagram Shop.

As mentioned earlier, it may take Instagram some time to review a few accounts, so be patient and wait for the notification from Instagram (we are sure it will be encouraging and optimistic news).

Once your account is approved, you can access all the shopping features for your business account. To do so:

  1. Head on to your Instagram Business Profile
  2. Tap open the Menu
  3. Select Settings
  4. Tap Business and then tap Shopping
  5. Select your preferred Product Catalog to connect to your account
  6. Select Done!

After this, your Instagram Shop will automatically appear on your Instagram Business profile page.

To make your digital business a hit on Instagram, you may want to make sure of a few things.

  • Use Clear and Consistent Product Catalog Imagery: Make sure the images you post are clearly visible against clean backgrounds. Showcase a single product with minimal clutter.
  • Maintain a Consistent Look and Feel: Utilize the same visual treatment across all your product images. You may also want to add a logo to the product images. Make sure you use background and simple props that create a visual identity of your brand.
  • Use Multiple Formats: You may want to experiment with trying new formats for your Instagram shopping page. See if it’s helpful for your customers to see your products in motion with a demonstration or with more information.
  • Provide Context: To give your potential customers a clearer idea of what your products look like, you may want to consider adding multiple images.
  • Display different product angles, and color variants, and experiment with all sorts of props. Displaying your products in multiple options will give your potential customers various options to choose from.

This was a quick guide from Techkzar on how to set up Instagram shop.

Before starting off, make sure you are integrated with all necessary sites from Facebook and Instagram.

Make your profile as enticing as possible and add all relevant information a consumer may want to know before purchasing any product from your page.

Stay updated with all the latest trends on the platform and use them in your marketing strategy to look trendy and relatable to your customers.

Let us know in the comments what more you want to know from us about Instagram and Instagram shop.

If you have any queries you may drop them in the comments or reach out to us on our Instagram account here.

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